Filippo Berio Olive Spread - a real taste of Italy

Filippo Berio Olive Spread is the first product under the Berio brand outside of their core range of Olive Oils. The Filippo Berio spread had to add a premium tier to a spreads category that was dull and uninspiring to most consumers. Our design introduces a new form of quality, table friendly packaging with true stand out at point of sale. Since the launch, Filippo Berio Olive Spread has achieved a 6% market share and enjoys a 28% repeat purchase rate.