Crest Pro-Health - a breath of fresh airThe launch of Crest Pro-Health Rinse has shaken up the mouthwash category. With superior product benefits - the first highly efficient mouth rinse using a non-burning, non-alcoholic formulation - Webb deVlam needed to deliver a suitably efficacious bottle appearance. The bottle profile is anything but subtle, yet very consistent in all of the eight size variants, bringing strong shape equity to the brand.