Exxon Mobil - driving home superior performanceThe Mobil1 brand is arguably the world's best and most expensive synthetic motor oil. Its premium positioning is supported by brand values that transcend innovation and superior performance for men and their machines. Adding to the challenge of communicating these attributes, the packaging needed to fit within the former packaging's overall dimensions. The new 1 Liter bottle provides a textured grip that helps consumers hold the bottle for optimal pouring while the angled label gives the brand an extra dose of dynamism.