Ivan the Terrible - a tsar makeover

Webb deVlam has re-branded Ivan the Terrible by building upon its reputation as the best vodka that money can buy, and capitalizing on its loyal following of high profile models, actors, and musicians. Webb deVlam first created the brand for The New Muscovy Company who introduced the vodka to the luxury-end of the UK and Russian markets two years ago. With the relaunch, Webb deVlam created all elements for the brand - an iconic new bottle shape and cork, a refreshed brand identity and graphics that convey the sophistication and quality inherent to the vodka.