Microsoft

The world of computer accessories is driven by constant technical innovation and new product platforms. The result for the casual shopper is a confusing category and price driven decisions. Webb deVlam developed an insight program for Microsoft to understand how a range of users approach the category. With this understanding in place, we developed a packaging system to bring order to future innovation. BlueTrack Mouse technology represents the first initiative in the new system. The striking new format features easy opening, a thoughtful out-of-box experience, and environmental improvements.