Olay Body – in the shower

The design for the Olay bodywash products was inspired by the graceful movement of running water. The interaction of the related forms creates a unified and distinctive look, while setting apart the Moisturinse product as a truly innovative and unique offering. The packaging gives Moisturinse the same relationship to bodywash that shampoo has to conditioner, thus communicating to the consumer how to use an in-shower moisturizer. Seamless cap sharing met business objectives without compromising the beautiful designs.