Olay 1 Lexus- Halla

As a leader in the skin care market, Olay faces a certain pressure to constantly update their packaging to meet consumer's expectations of the brand as a premium, sophisticated offering. For the Professional line in the US, and premium offerings in China, Webb deVlam helped to define a new aesthetic that evolves the brand and adopts the philosophy of "less is more." With its simplicity and attention to detail, gorgeous finishes help make these products sing. This new shape aesthetic reflects a strategic move away from complexity.