Pringles Single Serve - more occasions to enjoy

Pringles is a snack brand enjoyed by all ages, but the iconic tube doesn't always fit consumers' needs. We were asked to explore how new pack formats could broaden Pringle's appeal, leveraging snacking occasions such as lunchboxes and on-the-move. We identified a large number of occasions with potential, but it was important any new pack retained the brand equities consumers expect from Pringles. The Snack Stack is a cost efficient thermoforming that echoes a stack of Pringles in a neat pack, perfect for lunchboxes that deserve Pringles.