Nikki Austen, Director of Insight and Strategy, at Webb deVlam London has been invited by Packaging News to join a round table discussion on the issues, challenges and trends around cosmetics and personal care packaging.

Nikki Austen comments, “I’m excited to share our experience and insights and also learn from the wealth of other industry experts around the table. Exploring how things can be improved and have a positive impact on people’s lives is what drives our business. In a category where the heart rules the head, using the right canvas for the right message, on pack and across multiple channels is what creates that meaningful connection with the consumer and delivers valuable results for businesses.

Nikki has worked both client and agency side, and as an independent consultant with some of the world’s best known brands, including Apple, Coca-Cola, L’Oréal, MTV, Nestlé, Nike, and Nokia.

At Webb deVlam London, she uses a range of methodologies and creates bespoke project programs to ensure that insights are uncovered, utilised in the creative process, and addressed in the delivery of trusted brand experiences, all with a view to impact the bottom line.

Before Webb deVlam, Nikki was the Global Creative Director of The Body Shop. Here she delivered the brand’s most successful ethics and values-driven initiative ever, selling 7 million limited edition hand cream products and changing laws worldwide to protect children from sex trafficking. The campaign won the DBA Design Effectiveness Award in the Design for Society category.

The round table discussion is organised by Packaging News in association with the Metal Packaging Manufacturers Association and will take place March 4th in London.


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