Our Chicago-based Senior Designer, David Merz, spoke at KeyShot’s first ever RenderWorld Conference in California earlier this year. Here, he reflects on his RenderWorld experience:

“For me, Renderworld was an example of how influential KeyShot has become in the consumer world. I met with a variety of artists and designers who are all using this tool in countless ways; everything from product and architectural visualization to conceptualizing our future world.”

“Many brands shy away from CGI in fear of appearing inauthentic. However, through mastering techniques and pushing the boundaries beyond what was originally thought possible, we’re changing their minds. That’s a great sign for someone like me who wants to take product visualization to the next level. We need to show our clients that this tool has exponential value, and that CGI is not something to shy away from but embrace.”

Watch David’s talk in full here:

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