With London Cocktail Week and TFWA in Cannes taking place last week, what better time for Drambuie to officially launch their new band identity and packaging?
Created by Webb deVlam, the new identity harks back to the brand’s former glory. “The brief was to reclaim Drambuie’s rightful place on the modern cocktail scene” says Drambuie’s Global Brand Manager, Cat Spencer. “Global insight studies showed an existing, if latent, love for the drink itself – but there was a loss of appreciation for the brand.”
The bottle proudly displays an iconic cockade design, as worn by the infamous Bonnie Prince Charlie, and intricate Jacobite illustrations echo the liqueur’s 270-year old Isle of Skye provenance.
Nikki Austen, Head of Strategy and Innovation at Webb deVlam, comments: “Drambuie is a seductive spirit with a rebellious soul. The qualities apparent in both the history of the brand and it’s distinctive taste cannot be rivalled, and the same goes for the resulting bottle design, which brings the heritage back and the brand forwards.”
“We are delighted that Webb deVlam have managed to resurrect our heritage in a classic, yet modernised bottle and brand design” adds Spencer.
The Drambuie case study is now available on our website here.
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