Webb deVlam’s client events are always a highlight and our most recent, focused on the spirits and drinks sector, was no exception.
Both insightful and indulgent, An Evening of Discerning Taste was held in London’s Soho and attracted guests from a variety of sectors including spirits, beverage, beauty and luxury.
Following Webb deVlam’s recent re-design of Drambuie’s bottle and identity, we created an atmosphere reminiscent of the 60s New York jazz bars where the Rusty Nail found it’s element. No venue was more perfect for this than the Bag O’Nails. Nestled in the heart of Soho this Private Members club was an icon of the Swinging 60s scene.
Upon arrival guests were greeted with champagne and the superb crooning of Tom Rust and his live jazz band (rumour has it that a member of the band actually played with Sinatra himself once…) Throughout the evening we tasted three signature Drambuie serves; the refreshing Drambuie Collins, the delicious Hootenanny and, of course, the classic Rusty Nail.
So, on the very stage where the Jimi Hendrix Experience first took place, three very different expert speakers explored the landscape of the drinks industry with tales of the past, opinions on the present and insights for the future.
First up, The Future Laboratory’s Daniela Walker delivered a number of key trends set to impact the future of the drinks landscape, and highlighted the opportunities these present for brands. Her leading thought? “Optimisation and conscious consumption are the narrative trends that run through many of the influential trends shaping 2016 and beyond.”
Next on the stage we had the fantastic Alice Lascelles, spirits columnist for The Times and The Sunday Times. After enlightening the audience with the extraordinary theory of how ginger is responsible for the cocktail’s namesake, Alice took us around the world describing the bar experience innovations taking place and how these are influenced by evolving drinking habits.
Finally, with Rusty Nail in hand, Drambuie’s Global Brand Ambassador Freddy May regaled the audience with the spirited tale of Drambuie’s origins, a rather amusing take on Bonnie Prince Charlie’s historical exploits that had the crowd doubled over in laughter.
Following our speakers, cocktails were served in abundance and the band played well into the night. Our thanks to all who joined us for what was a truly special event.
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