Strategy, Innovation & Design for Brands
Our multi-disciplinary teams define, create and deliver meaningful brand experiences that connect with consumers and drive valuable results.
Defining brand meaning and opportunity through insights and truths
Strengthening, deepening and expanding brand equitiesView case study »
Redefining or reinventing a brand's purpose or storyView case study »
Building new-to-the-world brands from foundations upView case study »
Consumer insights / Brand purpose & positioning / Portfolio & segmentation strategy / Cultural & market trends / Brand and business auditing / Retail & FMOT audit
Driving breakthrough ideas and new capability from conception to reality
Leveraging existing assets and capabilities for incremental growthView case study »
Identifying whitespace and delivering disruptive solutionsView case study »
Visioning and ideating transformational solutions for emerging challenges
Accelerators / Technical creativity workshops / Retail & packaging innovation / Product & service innovation / Front End Innovation / Innovation road mapping / Future Scaping
Developing impactful creative that translates across multiple touchpoints
Inspiring emotional connections that drive consumer desireView case study »
Delivering superior functionality and commercial efficiencyView case study »
Developing impactful creative that translates across multiple touchpointsView case study »
Brand identity / Structural & industrial design / Brand architecture & portfolios / Corporate & B2B communications / Retail communication / Brand guidelines / 360 solutions
R5 is a center of excellence for creative exploration and development.
Where original insights lead to original ideas – and where ideas are accelerated through iteration, feedback, and prototyping from seed through fruition.