Webb deVlam recently hosted a special event at our London HQ.

‘Food for Thought’ was an opportunity for us to invite special guests from Danone, Ryvita, Fever-Tree and Lucozade Ribena Suntory, to name a few, to share our insights on the latest food trends, including an exploration of the geography of taste and the psychology of sustenance.

WdV Strategist Ellie Dent talked about the zeitgeist of food, from festivals and events to dinner suspended in the sky – it’s all about the before-during-and-after dining experience of how we enjoy our food, not just the eating of what’s on our plate.

And increasingly, the process of obtaining food is in focus, alongside the use of by-products of existing food sources; Duck & Waffle, the highest altitude restaurant in London, include pig ears on the menu!

Next up for our willing guests, WdV Senior Strategist Sarah Sage took us around the world in ten (giant!) steps, exploring the taste preferences associated with an array of cultures.

Guests had the pleasure of sampling the most unusual foodstuffs we could lay our hands on to help bring the flavour story to life, including Robusta coffee from Vietnam, Vegemite from Australia, jellyfish from China, Kefir from Russia, Kimchi from Korea and Mexican Coca Cola – there’s a noticeable difference compared to the cola from your local supermarket!

Finally, based on the insights we uncovered, our Head of Strategy Nikki Austen, demonstrated how to pull together a tangible design brief and create a meaningful result, including ideas based on crowdsourcing and personalisation.

Guests finished off the morning with a particularly “cool” way to make ice cream, using liquid nitrogen to create sea salt caramel ice cream and elderflower and lemon sorbet – dramatic and delicious all at once.

Now what can we cook up next… (see what we did there?)

If you have a business challenge you need help with, whether you have a specific brief in mind or not, get in touch for a chat and we can see how we may be able to help.


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