Abis - understanding drinking repertoires

Abis was part of a project exploring the many different ways to connect with 18-24 year old consumers in the ready-to-drink category. Webb deVlam were responsible for the recipe concept, positioning, name and package design of this Absinthe based, premium RTD, launched by Coors in the UK in 2003. Abis balances these consumers' expectations of premium, risk and branding using a design language built around the specific values and understandings of the core market.

Filippo Berio Sam Adams Light Winecube

Beelgara Flagship Black Douglas Bruichladdich Whiskey Bull Trader Chivas Regal Identity Chivas Regal Tins Green Fairy Plymouth Gin Rascals Prayer Reschke Fume Blanc Sam Adams Sam Adams Light Southern Comfort Sq3 St. Arnou St. Arnou Branding Strongbow Sun Dried Winecube