Ariel dosing ball - unique consumer functionality

This Procter & Gamble laundry project set out to develop a product that could simultaneously serve as the US consumers' introduction to detergent dosing devices while providing next generation impact for the European consumer. Our solution, the Tide 'Kick', has been very well received in both markets. The injection co-moulded dispenser facilitates a stain pre-treating and delivers the best in class in tub performance. This significantly improved the consumer experience, increased loyalty and further cemented the consumer relationship with the brand.

Crest Whitestrips Premium Fairy Hellmann's Mayonnaise Lenor Olay Quench Olay Regenerist PG Tips Pringles Single Serve

Downy Fairy Lenor Tide