Bruichladdich - creating visibility from uniqueness
Bruichladdich, an Islay Distillery that was rescued from oblivion by a small group of private whisky fans, needed a new identity and contemporary positioning for their unique whisky. Our design had to deliver impact without devaluing the brand's authentic heritage and premium quality. Our award winning design has transformed the name into a memorable brand equity creating potential for brand extension. The emphasis on traditional craft values and brand qualities have delivered powerful impact at point-of-purchase and an enviable acceleration of sales figures.