Chivas Regal Packaging - leveraging emotional engagement Since 1999 we have been creating packaging for Chivas Regal. We have always treated these packs as an opportunity to communicate something of substance about the brand to consumers, as we believe that gift packs in particular should be more than just attractive - they are an important element of the marketing mix, and should be properly leveraged to the brand's advantage. Often such packs can say more and very different things to other media.
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