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Dunhill Signed Range cigars - communicating premium values

For a prestige brand like Dunhill, every aspect of the product experience must be perfect. This new range of cigar boxes resolved the problems that the previous designs were causing the brand: damaged, dry cigars, awkward display in store, poor quality control.
Our new design features improved branding and a more premium, cabinet style format made from the highest quality materials. The attention to detail demonstrates Dunhill's commitment to product quality and reinforces the claim "Perfectionists in tobacco".
Retail Impact

   Luxury Goods