Fairy Power Spray - communicating product efficacy

For more than twenty years, Fairy Liquid has been known in the UK for its mildness. When new Fairy Power Spray, a tough, performance product, was developed, its pack had to combine the brand's caring equities with a believable power cleaning message. A design process involving careful debate with Fairy consumers ensured our design delivered the optimal balance of brand messages and did not undermine either the parent brand nor the Power Spray itself.

Ariel Dosing Ball Crest Whitestrips Premium Hellmann's Mayonnaise Lenor Olay Quench Olay Regenerist PG Tips Pringles Single Serve

Ariel Dosing Ball Downy Lenor Tide