Hellmann's Mayonnaise - more consumers, more occasionsGlass jars have their virtues, but squeezable packs offer greater consumer benefits – if you can make them work well. Getting a mayonnaise as thick as Hellmann's out of a conventional pack was nigh impossible. Changing the product was not an option, so Webb deVlam were asked to create a pack that could deliver a good quantity of Hellmann's. Our design combines a secret bottle format with a special delivery system. Now consumers can enjoy the big dollop, with less hassle and in
more places.
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