Lenor - communicating unique brand equities

Lenor is a real heritage brand in fabric care, but faces tough competition from other brands and own label. This new design gives the brand the tools it needs to effectively compete. Designed to ensure that Lenor stands out from other brands in the fabric conditioner category with a relevant, coherent and contemporary feel, the new range also improves the consumer's experience in use. The iconic new cap provides a practical and easy to use 'non-drip' measuring tool and together with the bottles gives Lenor a powerful range and identity.

Ariel Dosing Ball Crest Whitestrips Premium Fairy Hellmann's Mayonnaise Olay Quench Olay Regenerist PG Tips Pringles Single Serve

Ariel Dosing Ball Downy Fairy Tide