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OV Soy - reacting to consumer needs

Organic Valley Soy products set new standards in taste, texture and consistency. We chose to communicate this appetite appeal by using the best printing process possible. The result? A splash visual which bursts with positive energy while retaining the Organic Valley's core brand values and a very distinctive "picket fence" visual when block merchandised. This premium, enticing pack has really helped strengthen Organic Valley's presence in the very competitive organic dairy market.
Brand Identity

   Food & Beverage