PG Tips - adding value at reduced cost

Britain's best loved tea wanted to deliver a more emotionally engaging experience for its tea drinkers. Alongside the launch of new Freeflow pyramid bags a new pack format was required that would be more appealing, ideally at reduced cost. To make life difficult we were asked to innovate within all the existing constraints of a 1970's manufacturing line. The new design has reduced costs by eliminating unnecessary components and simplifying manufacture. Consumers now enjoy improved functionality with easier opening and less mess. The tea seems to taste that bit better...

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