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Plymouth Gin - premium evolution

In 2000, Webb deVlam redesigned the Plymouth Gin bottle. With its success, 2004 brought Plymouth back with far more ambitious plans for the US market. The substantial increase in sales meant the brand could redefine its position within the market, uplifting the brand personality and values. It was clear that while taste was a valid focus for brand communication, the pack had to be rooted in authentic spirit values. With the redesign, Webb deVlam moved the focus from the 16th century Mayflower to the 19th century Art Deco, building premium values without losing authenticity.
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