Pringles Taste the World - adding true flavour

These three new flavours from Pringles were launched in the UK in Autumn 2004. Themed around Tex-Mex Cuisine, the packs build the emotional appetite appeal of the three new flavours using classic photography that's matched to individual typography and new colours. Designed as a system, so that the new regional ranges can be rolled out, the Taste the World packs move beyond "just another new flavour" into a differentiated proposition with real shelf impact and longevity that builds the Pringles franchise.

Bruichladdich Whiskey Chivas Regal Tins Gillette Splash Plymouth Gin Pure

Filippo Berio Hellmann's Mayonnaise New Ivory OV Juice OV Milk OV Single Serve OV Soy PG Tips Pringles Single Serve Pure