Freedom Breast Pump - more comfort & control for mums

Mothers making the stressful transition from breast to bottle feeding need sympathetic design. This project set out to challenge the 'engineering' imposed on mothers by existing pumps by creating the most simple and friendly solution to a difficult set of emotional and practical issues.
Since launch, this design has won many accolades from mothers, including this year's Mother & Baby Gold Award for Innovation.

ACCO Binder Royal Mint Tommee Tippee Cup

Gillette Lady Shave Pure Tommee Tippee Cup