The Royal Mint - understanding gifting occasionsThe Royal Mint have traditionally sold proof coin sets to commemorate each new year, but many consumers were unhappy with their packaging and presentation. Webb deVlam were asked to develop formats that would revitalise coin sets within the gift category. The new designs use occasion based themes and can be customised by the purchaser to create a memorable gift. For the first time ever the limited edition proof coin sets were virtually sold out within the first month of launch. Almost a license to print money perhaps?
 |
|