Gillette Splash - evolving a more premium communicationThe success of the Gillette Series brand is partly attributed to its distinctive, masculine styling cues and consistent brand architecture. However, male personal care is evolving, with more enticing, emotive messages; so too must the Gillette Series. Recognizing this, our new Gillette Series Aftershave range combines Gillette Series brand equities with the more sophisticated, modern, premium fragrance cues consumers expect. The new design helps elevate the brand in its extremely competitive mass market segment and delivers an appropriate blend of branding and emotion.
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