Crest Whitestrips - creating a new categoryCrest Whitestrips were a major innovation within oral care, quickly copied by the competition. To defend its market leadership, Crest developed an even more convenient product with a faster acting formula, but needed a pack that built the brand's cosmetic qualities and premium positioning. The injection-molded case has all the qualities of a sophisticated beauty care product. An integrated mirror provides purse-friendly functionality. Additionally, the design delivers a large branding area at POP without any secondary packaging.
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