Wine Cube - re-inventing an old favourite Napa Valley winery Trinchero Family Estates asked Webb deVlam to explore new category-growing initiatives for the lively US wine market. We combined three dimensional and graphic design to explore a wide range of options, aiming to build consumer desire through innovation without de-valuing quality or authenticity. The chosen design has a unique shape, ideal for flexibility in branding and maximization in retail visibility. The cube has been so successful in the US market that it is now being considered for export.
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