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This month, market leading publication The Grocer tasked Webb deVlam with a hypothetical creative challenge:

“Inject some excitement into the meat, fish and poultry market by addressing the problems of frozen, on-the-go and canned meat products.”

…we had some fun with this.

From the glamourous to the downright gruesome, each of our concepts were fuelled by key market insights. Read The Grocer feature in full here.

 

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