Our Chicago-based Studio Director Phil Hague travelled to London last week, to speak at the Packaging Innovations Conference at Olympia.

Phil’s speech on ‘Delivering the New Luxury’ explored the way premium brands, traditionally known for offering exclusive experiences, have challenged themselves to become more accessible to the modern consumer through innovation.

Drawing on experiences from two very different Webb deVlam innovations, Phil looked at our work within the consumer electronics sector and the premium alcohol sector, in order to explore the ways we’ve overcome these barriers.

The insights Phil shared (and quite frankly his amazing delivery!) captivated the audience and drew a crowd so large it over spilled from the Brand Innovation Theatre into the walkways and beyond!

To see why the crowd was so inspired, take a closer look at our work in the premium alcohol sector with our Star of Bombay case study.

And to find out more about the ways we can help you overcome your business challenge, please get in touch and we’ll be glad to help in any way we can.


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