Cherie Loh has recently joined the ever-expanding team in our Singapore office as Client Director. Prior to joining Webb deVlam, Cherie has worked with Innovation Kitchen as Founding Partner and Client Director, Cowan Design in Singapore and Design Bridge Asia. Across these three companies, she has worked on leading FMCG brands and packaging design projects such as Friesland Campina, Unilever, Fonterra, Pepsico, Diageo, Danone, Asia Pacific Breweries and Philip Morris, amongst others.

What is the most important part of your role in client services?

Building on-going relationships with clients to ensure they receive high levels of service and creative consultancy. We play a fundamental role between clients & creative teams to ensure all projects run smoothly.

Why do you love working in this profession?

To be able to work on some of the most iconic brands, learning about the history and building its success makes me feel very privileged. Every day is different in this profession, rediscovering different approaches to a challenge. Also the opportunity to work with people from different cultures and foster these relationships.

What is your favourite brand mark?

Amazon is one of my favourite brand marks as it is such a consumer centric brand. It is so accessible, approachable and all these attributes of the brand are reflected in the brand mark!


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