Did you know that the value of the UK wine market is set to increase by 13% between 2014-2019 to £14.27 billion?
This astonishing fact was just one of the insights we shared as we ‘Unwined’ with some of our guests, at the Webb deVlam wine tasting evening, recently held in our London office.
Nikki Austen, our Director of Insight and Strategy, gave a perceptive presentation on the ways that the millennial generation is (quite literally) consuming wine…and everything else they choose to buy.
Whether it’s the fact millennials value personal experiences over owning material goods, or that 33% of them rely on blogs for information and insight to help them make their purchasing decisions; Nikki’s presentation was overflowing with valuable insights, relevant to a much broader sector than just the wine market. In fact, overflowing just as much as our glasses overflowed with a delicious selection of fine wine!
The evening was hosted by Sam Caporn, the Mistress of Wine who used her expertise, knowledge and vast amount of experience to transform everyone into wine connoisseurs. Guests were taught the very best wine tasting techniques from swirling, to sniffing and of course the best bit, the sampling!
A fantastic evening of mirth and merriment was had by all, and we’re definitely looking forward to our next fun event.