Webb deVlam’s Head of Design JP Hunter will be speaking at Packaging News Live on Friday 28th October at London’s Olympia.

The conference, organised by Packaging News, offers high-level insight and inspiration on the forces shaping package design and innovation.

JP’s session “Honouring the past to reflect the future: resurrecting an icon though package design” will deliver insight into the recent revival of Drambuie. Join him to examine how a brand’s heritage and status can be revived through informed design, and how to modernise without compromising the classic hues that retain consumer loyalty.

Find out more about the conference here.

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