We’re pleased to announce that our work for Procter & Gamble’s Fairy, Britain’s number one dish-cleaning brand, has been shortlisted for a Design Effectiveness Award from the Design Business Association (DBA).

The awards are described by the DBA as: “rigorous and authoritative, and celebrates the power of design to drive business success and provide compelling proof of why design is a sound commercial investment.”

“It’s excellent news and a great example of how we activate iconic brands across multiple touch points in-store to drive brand performance and sales” says Ed Adamson, Creative Director of Product Experience and project leader on Fairy.

“Equally it shows Webb deVlam seamlessly combining strategic thinking with creative flair that led to an increase in sales of Fairy liquid by 4 percent and a reduction of production cost by 50 percent” Adamson adds.

Winners will be announced on February 12.

 

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