Our London-based Creative Director of Product Experience, Ed Adamson, is speaking at the upcoming Category Management Conference.

The conference, taking place 23rd February 2016 at One America Square, explores ways you can drive category growth by harnessing trend-led insights. Such strategy-focused techniques will help develop category visions and channel strategies, which will meet customer’s needs and win over shoppers.

Ed’s speech will explore how to build design briefs that convert shopper insights into sales. Ed will use case studies that include projects for William Grant & Sons, Huggies, and Fairy Liquid to illustrate how to translate category and shopper insights into effective design briefs. This will inspire creatives, resonate with shoppers and ultimately drive sales.

With speakers from leading retailers and manufacturers, such as Asda, Coca Cola, Diageo and the Co-Operative group to name a few, this is the industry-leading event for best-in-class category management.

 

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