Webb deVlam is pleased to announce a third place award in the Spirits category of The Dieline Awards for our work on the limited edition bottle we created for Bacardi brand Bombay Sapphire. Nearly 900 entries were submitted from all over the world, across 12 categories.

The bottle was created to help celebrate the 250-year anniversary of Bombay Sapphire’s secret gin recipe, with the agency designing a shape that would get to the essence of the Bombay Sapphire brand through exclusive packaging.

The stunning hand-blown crystal bottle features a blue optic internally; creating a ‘bottle within a bottle’ effect that signifies the very soul of the brand. 3D laser etchings of the 10 botanicals and Queen Victoria’s brandmark appear to float within the walls of the crystal glass.

The stopper, which was conceived by Garrard’s Creative Director Stephen Webster, is beautifully made from crystal glass and features a gold crown, encrusted with blue gems that reflect Bombay Sapphire’s Queen Victoria brandmark.

The impact is extraordinary, and gives a sense of depth, substance and opulence that perfectly conveys the luxury and prestige positioning of this rare collectable.

Having brought the project to fruition in just under 12 months, 350 of these exclusive crystal bottles were released in the global launch before Christmas 2010, appearing in London, New York and Madrid, with a further limited distribution worldwide in 2011.


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