Bringing the power of custom colour to a new market and consumer
Valspar was moving beyond the world of professional paint to offer custom colour mixing in the DIY channel
Paint colour was not just a matter of home decor but personal expression
We collaborated with consumers, experts and trendsetters to understand how people choose colour and developed
116% growth in tintable paint sales. 17% to 62% brand awareness in 4 years.
Webb deVlam not only helped identify our consumer archetype but also had the creative vision to translate this into an innovative and disruptive experience in the sector. Together we continue to evolve the Valspar brand in order to inspire and engage our consumers through colour. Jane Ryder, Commercial Director, Valspar