Crafting a 360 brand experience
With a classic round face, Motorola's new smart watch was unexpected amid the angular sea of technology
In a category of squares, it needed to create a fashion-forward experience just as timeless and iconic
A meticulously designed circular package conveyed the concentric purity of the product
Every detail was designed and engineered to reflect Moto 360 craftsmanship and deliver an impactful opening experience
Within the first year of launch the Moto 360 captured the majority share in the Android Wear category
iF Design Award 2015: Design was in collaboration with Moto CXD and Brand Teams