Creating big ideas that transform brand meanings
Synonymous with milk-and-cookies moments, Oreo's identity expression did not reflect the fun and joy it inspired
Building off the classic twist-lick-dunk experience, we transformed the product description into an icon, a cookie smile, the universal symbol of happiness
From this, to this
The new brand asset was at the heart of Oreo's holistic Wonderfilled campaign and positioning
More Reposition a brand
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