Creating a breakthrough brand for a revolutionary business model
Medtronic's line of advanced, feature-laden pacemakers and defibrillators were out of reach to many hospitals
Hospital administrators and clinicians sought a straightforward offering that addressed their everyday struggles
In a cetgory caught in a technology arms race, a new brand with a simplified proposition, backed by Medtronic's quality, could fill the gap
We developed a unique story challenging med-tech stereotypes to craete a new brand that put the end users first
NayaMed's breakthrough positioning, naming, brand identity, and system of iconic communication tools revolutionized the category across touchpoints.
Webb deVlam quickly grasped the challenge we faced. Their deep experience of buildng consumer brands allowed us to collaboratively build a unique, end user-centric brand strategy and identity system that stood out from the crowd and fit our new business model perfectly. Julia Stubben, former Head of Marketing & Strategy, NayaMed