Creating an innovation pipeline for parents and tots
Huggies Little Swimmers wanted to own the world of carefree water play by going beyond disposable nappy products. So we went swimming...
Co-creating with consumers, babies and business leaders, we developed new platforms for Little Swimmers innovation
Delivering a pipeline of product innovation that adds new brand value and credibility over time
First launch: The Hygiene Mat. Using fun and interaction to keep small feet hygienic and safe. Delivering meaningful innovation into swim bags everywhere.
Secured two in-store locations, in the nappy and toy aisles, outside of the retailer's range review cycle

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