Leapfrogging a competitive threat with disruptive packaging innovation
When Westland's biggest competitor brought its wheeled spreader from the US to the UK market, they were challenged to respond quickly
Through consumer ethnography we learned that small UK gardens, compared to the large US spaces, made handheld spreaders more appropriate
Patented Even-Flo technology. Increased market share by attracting apprentice gardeners. 20% sales uplift versus previous year.
Launching unique innovation to the marketplace, the Even-Flo range has driven the lawn fertiliser category forward since its introduction. Jayne Hall, Brand Manager, Westland