A new twist on commoditized category
Valspar wanted to attract new users to a flat-lined spray paint category
Once a professional tool, spray paint had become a staple to the casual crafter and DIY'er, but the messy old school can hadn't kept pace
Inspired by aerosol cans in the personal and beauty care category, we created a better, more ergonomic usage experience
From here, to here
Our detailed engineering ensured the initial design intent was met and patents secured
The new innovation enabled a previously out of reach price point of $20 per can
250% increased value of spray paint business in 2 years